MARKETING: WHATS WRONG WITH THE FEEL GOOD FACTOR

this happened yesterday....after days and days of pondering i finally coaxed myself....i went for a haircut. i went to this saloon opposite to somaiya. "kaise ho bhaiyya, aate hi nahi baal katvaane", said the guy who had cut my hair always at the shop. interestingly, as far as i remember...since i arrived at somaiya i had always gone to him for a haircut and yet somehow he always told me the same thing when he saw me....strange!!. anyways i offered him the head telling him indirectly.." dood its all urs....do whatever u want....but just to see it....that the gals are able to bare me when i am around them..". He smirked and went sik-sik-sak-sik-sak-sak. The best part about good saloons is that there is some good music that plays..and then came apna himesh bhaiyya singing away his nose for some promos of his new movie called karz. He definitely owes something to the whole indian public for singing so awful and extending his monotony of songs all thru....the funniest part of the promo tho was " be a part of the most successful album of the year by the most talented musician of india- Himesh Reshammiya- but cassestes and Cds on bony rmg audio"...what followed was an interesting comment by the guy cutting my hair(i donn like the word barber.....i think it degrades the profession)...he said " kya karte rehte hain yeh log..kuch bhi chicken masala dalke bol dete hain...aur dimaag ka bheja fry kar dete hain...asia kaise ho sakta hai ki is chachundar ka gaana itna hit ho jaaye jabki mujik niklake 20 din bhi nahi
hua".....this set me thinking....how far can a company go to sell its product.

competition really is so fierce today that marketers go any length to woo the customer. is marketing all about gimmicks and lies? can we use the word honest and marketing in the same sentence? if u ask my opinion i would really take a middle stand (thank god for inventing a word neutral...its the safest and easiest word to use). i believe that a marketer is selling happiness to the customer and not the products really. hes just trying to magnify the attributes in front of the eyes of the consumer by telling him/her that dood u will never feel sad with this product. whats wrong in that. donn we pray to god to feel better in bad times despite the fact that we are not sure abt his existence.similarly a marketing campaign is just like that...it creates a feel good factor....but at least it makes u feel good unlike so many things in life...